Google Pay
Project Overview
Google Pay (then Android Pay) was released by Google in 2015 as their native mobile payment system. Apple and Samsung were first to market and very much ahead in the US market and Google needed an intuitive site to introduce its trailing product. Research showed that users were reluctant to use their phone to pay because it seemed too complicated. Why switch when there was a lifetime of behavior paying by cash and card?
Role
Product Design Lead
Client
Project Overview
Google Pay (then Android Pay) was released by Google in 2015 as their native mobile payment system. Apple and Samsung were first to market and very much ahead in the US market and Google needed an intuitive site to introduce its trailing product. Research showed that users were reluctant to use their phone to pay because it seemed too complicated. Why switch when there was a lifetime of behavior paying by cash and card?
Role
Product Design Lead
Client
Concept, creative direction and editing for Hero Video
Concept, creative direction and editing for Hero Video
Card Animation
Card Animation
Various shots from the video
Full Page Sroll
